As a college project, I was required create a branding kit for a company expo event. Being a Batman fan, I decided to redesign a classic tech company from the comics: WayneTech.

This company was a lot of fun to design and it came together to create a very professional-yet-aesthetic brand that reflected a wealthy company that cared about those who supported it.

Located in Gotham, New Jersey, this fictional company is owned by billionaire Bruce Wayne and is a well-known tech development company, passed down to Bruce from his father. This company is about more than just development of technology; this company represents a legacy and pushes towards helping people. The company drives towards developing technology that can help people whether it be computers, army weapons, or food

The demographic age, ethnicity, and gender of a high-tech worker is, on average, white males around the age of 38. Also, the fictional company I was designing for is a very wealthy company, with the majority of billionaires being white males who are middle-aged or older. However, this company also strives to serve the general populous and therefore is a combination of these factors. The brand logo and design is made to reflect the wealthy aspect of the company, but the brand also works towards being friendly towards new hires and to serve the average population.

My goal for the project was to create an elegant company with a timeless look. This company shouldn’t look unwelcoming, but rather established and well-known. To best create a fulfilling design for the project, the business needed a black and yellow color scheme with white always on standby for highlight.

Through the development of this branding kit, a future brand has been created for this company. Future designs for this company will be easily streamlined through use of the branding kit, with colors, logos, and fonts created to be easily used in any design. The project was a great use of design skills and practice to prepare for future projects.