This project was an expansion of the Press Play Branding Project. To create a great ad, I used brand colors, a white version of the brand logo, as well as record shapes to create an immersive-yet-simple design.

Created to draw in listeners with a simple, quickly-readable design, this poster is composed of three posters combined into one ad.

Either of the side posters contains half of a record shape, which is split by the matte black middle poster. These two posters were designed to have an easily readable phrase to promote the brand. The center piece is pulled together by the other posters and contains the primary information needed.

Across the posters is the phrase "need a break from the ads? buy now for ∞ minutes of ad free listening." This is a play on the Spotify ad that plagues Spotify users that don't pay for premium that says: "want a break from the ads? Click now for 30 minutes of ad-free listening." However, often listeners don't feel as if they've gained 30 minutes of ad-free listening after watching a few ads.

But records will never betray you like that.